The application was designed and built around the needs of companies with the aim of optimising their presence in the location in question. It is able to predict the commercial performance of a new point of sale on the basis of historical and contextual data.


Google Maps functionality combined with Noovle’s technological and integration skills developed for geospatial projects


Geocoded information provides an estimate of potential revenue


Algorithms tailored to the customer’s specific analysis and forecasting needs


Google Cloud computing power for real-time analysis

What is OnTheMap Geomarketing

OnTheMap supports companies in making strategic development decisions for the location. It facilitates assessment of the potential of the location by mapping accurate information and applying reliable predictive algorithms.
OnTheMap makes it possible to analyse the supply and demand characteristics of a location in real time and to estimate the potential for a specific company.
OnTheMap is secure, reliable and fast thanks to Google Cloud and Google Maps technology.
OnTheMap is driven by up-to-date and accurate information and is underpinned by the reliability of TradeLab’s advanced statistical algorithms.
OnThemap Geomarketing



A fully customisable Cloud tool tailored for your business


Consolidated methodology based on continuously updated predictive models, also through Data Mining and Market Analysis


Algorithms tailored to specific customer needs


Use of constantly updated information on the location and demographics


Native integration with Google Maps


Google Cloud Platform guarantees data security

How OnTheMap Geomarketing works

Knowing the location

By defining the geographical area of interest, you can find out the characteristics of supply and demand: OnTheMap extracts detailed information on target consumption and competitors, also to assess market potential.

Information from Geo-referenced Databases

Socio-demographic data
Income indices
Value of household consumption by categories of goods and services
Players and competitive advantage in the sector in question

Estimating performance

Combined reading of the data provides an idea of the development potential of the area in question, while the application of specific predictive algorithms provides an estimate of the foreseeable commercial performance for the company in the specific context.
The predictive algorithms and parametric values of the advanced geomarketing model allow the location to be analysed using a statistical-gravitational model that is capable of defining the catchment area of the individual sales outlet and estimating the expected turnover as a whole and for the individual components of the product range.

About Us

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NOOVLE : Noovle S.p.A. is a new member of the TIM Group that aims to be a centre of excellence for Cloud and edge computing in the Italian market. The company, which combines TIM’s experience with the specialist skills of Noovle S.r.l., a major Italian Google Cloud partner, offers a full range of tailored services and solutions – from infrastructure to application – to enable and manage the digitalisation of businesses and Public Administration. With a nationwide network of data centres – built to the highest technological and security standards – the company can provide organisations of all sizes with resources and services in a secure cloud space to which they can entrust their servers, data and information. Through its strategic partnerships, the company can implement innovative private, hybrid and multicloud solutions, ensuring the secure management of public and private data within Italy.

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TRADELAB: is an analysis and consulting company that has been supporting businesses since 1999 in the areas of marketing, trade marketing and retail management for industry, retail and public administration, with a particular focus on certain sectors: Fast Moving Consumer Goods, Away From Home and Pharma. Today the company employs more than 40 professionals who share skills, methodologies and a customer focused approach for the development of tailored solutions. In the field of geomarketing, TradeLab has developed specific know-how on the collection and processing of data and information on the consistency, value and geographical distribution of supply and demand, as well as predictive models that are able to estimate the potential of specific local contexts for the development of sales networks.

Choosing OnTheMap means receiving real-time data extractions, searches and reports that can help you increase your business, thanks to the relationship between databases and geographical and geo-intelligence capabilities, in which we are leaders.

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