What is OnTheMap Geomarketing
OnTheMap supports companies in making strategic development decisions for the location. It facilitates assessment of the potential of the location by mapping accurate information and applying reliable predictive algorithms.
OnTheMap makes it possible to analyse the supply and demand characteristics of a location in real time and to estimate the potential for a specific company.
OnTheMap is secure, reliable and fast thanks to Google Cloud and Google Maps technology.
OnTheMap is driven by up-to-date and accurate information and is underpinned by the reliability of TradeLab’s advanced statistical algorithms.
How OnTheMap Geomarketing works
Knowing the location
By defining the geographical area of interest, you can find out the characteristics of supply and demand: OnTheMap extracts detailed information on target consumption and competitors, also to assess market potential.
Information from Geo-referenced Databases
Socio-demographic data
Income indices
Value of household consumption by categories of goods and services
Players and competitive advantage in the sector in question
About Us


TRADELAB: is an analysis and consulting company that has been supporting businesses since 1999 in the areas of marketing, trade marketing and retail management for industry, retail and public administration, with a particular focus on certain sectors: Fast Moving Consumer Goods, Away From Home and Pharma. Today the company employs more than 40 professionals who share skills, methodologies and a customer focused approach for the development of tailored solutions. In the field of geomarketing, TradeLab has developed specific know-how on the collection and processing of data and information on the consistency, value and geographical distribution of supply and demand, as well as predictive models that are able to estimate the potential of specific local contexts for the development of sales networks.